Boori photoshoot of a nursey with two young children

High-end baby furniture brand Boori has appointed ArrowXL to handle all future ‘deliveries.’ The new three-year contract was awarded for our VIP service, Platinum Home Delivery.


We will also provide warehousing at our centre in Enfield and deliver via the Platinum Home Delivery service to customers UK-wide.

We expect to deliver and assemble nursery furniture purchased online or through a growing list of prestige UK retailers that stock the Boori brand.

Lee Harrod, European MD at Boori, said: “We wanted a long term, strategic partner who understood how important our customer experience is from beginning to end. ArrowXL’s VIP service Platinum Home Delivery fits the bill perfectly.”

Our specially trained two-man teams will deliver Boori’s high value products to customers, offering six day a week delivery as well as a host of in-home services including unpacking, assembling and positioning baby bedroom furniture into the nursery.

Adam Jones, ArrowXL’s Business Development Director, said: “We are excited to be working with Boori, as our Platinum service enables us to demonstrate everything that is best about ArrowXL.

“It’s designed for high value products requiring a more specialist high-end service, providing enhanced face-to-face customer contact in the customer’s home which in turn reinforces the Boori brand.”

Customers can also take advantage of our live order tracking service called askAXL.

This live online web app is designed to bring convenience, choice and certainty of delivery for customers purchasing larger items.

askAXL provides the customer with visual progress tracking of their delivery vehicle and delivery timeslots which dynamically reduce to just 30 minutes on the day of delivery.

Becky Green, Boori Customer Services Manager, said: “askAXL provides the names of the crew who will perform the delivery, which means expectant parents know who will be coming into their house into the most special room they are creating, the nursery.

“And with the timeslot reducing to just 30 mins, parents can see precisely when their delivery will happen. This is so important at such a special time.”

Adam Jones added: “We make customers feel special because we spend more time helping them with their new delivery. Equally, our client’s reputation is enhanced as a reliable retailer or manufacturer that keeps its promises.”

It is a formula for success which is reflected in our latest Trustpilot score of 9.0 as an ‘excellent’ rated business – the highest of any UK mainstream carrier.


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ArrowXL Press Enquiries
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